Privacy Policy

01

Who we are

High Toned Watches Ltd (“High Toned Watches”, “HTW”, “we”, “us” or “our”) is responsible for the personal information described in this Privacy Policy unless we tell you otherwise.

Our business contact address is One Canada Square, Canary Wharf, London, E14 5AA.

For privacy questions or requests, contact us at info@hightonedwatches.co.uk or call 07786 347554.

02

Information we collect

Depending on how you interact with HTW, we may collect your name, email address, telephone number, address, account details and records of communications with us.

Where you enquire about buying, selling, sourcing or part-exchanging a watch or other luxury item, we may also collect details about the item, photographs, valuation information, transaction details and information required to progress the enquiry or transaction.

If you use our website, we may receive technical and usage information such as device, browser, website activity and cookie information. More information is available in our Cookie Policy.

03

How and why we use your information

We use personal information to respond to enquiries, provide valuations and sourcing services, manage customer accounts, communicate with clients, arrange appointments, progress purchases and sales, provide customer support, maintain business records, prevent fraud and protect our business.

Depending on the activity, our lawful basis may be that processing is necessary to take steps at your request or perform a contract, comply with a legal obligation, pursue our legitimate business interests, or act on your consent where consent is required.

Where we rely on legitimate interests, we consider whether our use of the information is necessary and balanced against your rights and interests.

04

Forms, accounts, payments & finance

Information submitted through website forms, account features, email, telephone or WhatsApp may be used to deal with your request and maintain an appropriate record of our communications.

Where a transaction involves payment, finance, identity checks, fraud prevention, delivery or another third-party service, relevant information may be shared with the provider involved where necessary.

If you apply for finance, the finance provider will process information under its own privacy terms and may carry out eligibility, identity or credit checks. HTW does not make lending decisions on behalf of an independent finance provider.

05

Marketing, mailing lists, cookies & analytics

If you sign up for early releases, our mailing list or other marketing communications, we may use the contact details you provide to send relevant HTW news, new arrivals, availability information and other marketing communications.

Where consent is required, we will rely on your consent. Where the law permits another basis for direct marketing, we will only use it where the applicable requirements are satisfied. You can unsubscribe or object to direct marketing at any time.

We also use cookies and similar technologies for website functionality and, where enabled and permitted, analytics or other non-essential purposes. Please see our Cookie Policy for further information and available choices.

06

Sharing your information

We do not sell your personal information.

We may share relevant information with service providers that help us operate HTW, such as our website and hosting provider, communications and form providers, payment or finance providers, professional advisers, delivery or logistics providers, IT services and other suppliers involved in providing a service you request.

We may also disclose information where required by law, to establish or defend legal rights, to prevent or investigate fraud, or in connection with a business sale, restructuring or transfer where permitted by law.

07

International transfers

Some service providers may process personal information outside the United Kingdom. Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection law.

Depending on the destination and provider, this may include reliance on recognised adequacy arrangements or appropriate contractual and legal safeguards.

08

Retention & security

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to provide services, maintain appropriate business and transaction records, meet legal, accounting or regulatory requirements, resolve disputes and protect legal rights.

The appropriate retention period depends on the nature of the information, the reason we hold it and any applicable legal requirements.

We use reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

09

Your rights

Depending on the circumstances and applicable law, you may have rights to request access to your personal information, ask for inaccurate information to be corrected, request deletion or restriction, object to certain processing and request portability of information you provided to us.

You have the right to object to the use of your personal information for direct marketing at any time. If you withdraw consent, this does not affect processing that took place before the withdrawal.

Some rights are subject to legal conditions or exemptions. We may need to verify your identity before acting on a request.

10

Complaints

If you have a concern about how we use your personal information, please contact HTW first so that we can try to resolve it.

You also have the right to complain to the UK Information Commissioner’s Office (ICO), the UK regulator for data protection.

11

Third-party services & links

Our website may contain links to or features provided by third parties, including services used for communication, finance, social media, forms or other website functionality.

When you use a third-party website or service, that organisation may process your information under its own privacy policy. HTW is not responsible for the privacy practices of independent third-party services.

12

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our website, services, suppliers, business practices or legal requirements.

The latest version will be published on this page and the “Last updated” date will be revised where appropriate.